03 — Oonee: Turning secure bike parking into public infrastructure

The opportunity

Secure bike parking is not only a hardware problem. A useful network requires convenient locations, digital discovery and access, reliable operations, agreements with cities and property owners, and a deployment process that can navigate procurement, permitting, funding, and public-space constraints.

The opportunity was to position Oonee as an integrated mobility service rather than a collection of individual bike-parking structures.

My role

As Head of Growth and Strategy, I worked across product strategy, partnerships, public procurement, expansion planning, and service operations. I translated the needs of riders, agencies, property owners, operating teams, and company leadership into product requirements and implementation strategies.

What I worked on

I translated more than 150 conversations with riders, cities, agencies, and real-estate partners into user profiles, service flows, product requirements, and expansion priorities.

I also led strategy for a marketplace and mobile experience connecting riders, station locations, partners, and future mobility services. On the public-sector side, I helped develop Oonee’s NYC Secure Bike Parking RFP application and the City Hall-backed Deliverista Hub proposal, aligning product scope, deployment strategy, operations, and stakeholder needs.

Across the broader business, I built a pipeline of more than 100 opportunities spanning 20+ cities or agencies and 30–40 private and real-estate partners.

What I learned

Public infrastructure succeeds when the physical product, digital experience, operating model, and stakeholder incentives are designed together. A well-designed station will still fail if people cannot find it, access it, maintain it, fund it, or secure permission to deploy it.